2016 was an eventful year for B2B marketers. The rise of account-based marketing reinforced the importance of several core marketing principles, placing an even higher emphasis on understanding your buyer and using that information to target them effectively.
We also saw continued growth of tactics like video and interactive content, proving the value of highly engaging and visually appealing content.
Over the course of last year, many of these key themes were reflected in the most popular marketing webinars on BrightTALK, which is why we chose to highlight them here. Ranked by overall attendance on our platform, here are the top 10 marketing webinars of 2016.
Presenter: Simon Gerzina, BrightTALK
Presenter: Susannah Shattuck, Prezi
Presenter: Rod Sloane, Sales & Marketing Alignment Group
Presenter: Daniel Foster, TechSmith
Presenter: Spencer Waldron, Prezi
Presenters: Scott Abel, The Content Wrangler & Joe Pairman, Mekon
Presenters: Scott Abel, The Content Wrangler; Val Swisher, Content Rules; Greg Rosner
Presenter: Roger Courville, TheVirtualPresenter.com
Presenters: Scott Abel, The Content Wrangler & Daniel Foster, TechSmith
Presenter: Mark Donkin, SuccessFlow
Ready for more of this great content in 2017? Explore more webinars and videos in our marketing community on BrightTALK.