At a recent BrightTALK webinar, 38% of marketing professionals indicated that their biggest challenge in running webinars was hitting their target registrations. To achieve their full potential, [...]
Events — online or in-person — generate an excitement like no other. They provide real-time engagement, knowledge to be exchanged, a sense of urgency to participate, opportunity for generating [...]
While marketers are focused on distribution, optimized timing, and other promotional tactics, often times the quality of a presentation is ignored. While it can be harder to prove the direct [...]
Intent data: It’s a term you’ve likely heard before, but what is it exactly? As defined in our guide to identifying prospects with intent data, intent data is: Information that reveals the [...]
Video is now an integral strategy used by modern marketers to inspire, engage and convert prospects. Targeted rich media content delivers your message faster and leaves a stronger impression on [...]
There are constant threats and endless problems that IT pros are addressing on a daily basis. Marketers often times steer clear of engaging, humorous and fun content marketing due to the serious [...]
This week we released our annual BrightTALK Webinar Benchmarks Report, in which we analyzed 12,000+ webinars published on our platform in 2015 and traced what’s effective in rich media marketing.