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Sharing ideas and insights about webinars, videos, B2B marketing and life at BrightTALK Sharing ideas and insights about webinars, videos, B2B marketing and life at BrightTALK Sharing ideas and insights about webinars, videos, B2B marketing and life at BrightTALK Sharing ideas and insights about webinars, videos, B2B marketing and life at BrightTALK
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Monthly Archive for: "September, 2012"
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By Marina Pujol
In Webinars
Posted September 28, 2012

Summit Forecast for October: Cloudy with a Chance of Virtualization

BrightTALK is turning cloudy this October. We are dedicating a month’s worth of technology summits to the most turbulent IT topic of the decade: cloud computing. It is difficult to deny the [...]

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By Savina Velkova
In B2B Engagement Marketing
Posted September 26, 2012

Unsubscribes: Another Way Your Users Communicate with You

When people unsubscribe from promotional emails, marketers, especially ones who are new to email, can be startled by the information conveyed in the numbers – a small portion of their users, on [...]

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By Katrina McEwan Savina Velkova and Ryan Balikian
In B2B Engagement Marketing, Marketing Operations
Posted September 21, 2012

Which Marketing Metrics Matter?

What defines marketing success? A simple Google search will turn up thousands of articles explaining how marketers can identify, monitor and report on successes. However, as analytic tools become [...]

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By Ahyoung An
In Webinars
Posted September 7, 2012

What Do Women Investors Want?

The road to understanding what women want is long and windy whether you are a teenage boy or a financial advisor. Since turning to our friends, Google or Wikipedia, is not an option, what can we [...]

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Visit the BrightTALK Academy to learn more about marketing best practices.

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