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Sharing ideas and insights about webinars, videos, B2B marketing and life at BrightTALK

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Top 4 ways B2B marketers can maximize their webinar audiences

As a B2B marketer, you probably run webinars as part of your demand generation campaigns.

Good move. Webinars are an excellent way to engage and nurture your audience. After all, you're not just asking someone to click on a link or to download a white paper, but to actually block 45 minutes or longer out of their busy day and listen to you.

Unfortunately, this also means that it's difficult to actually generate webinar audiences in the first place. 

That being said, there are a few things you can do to maximize your potential attendees. Here are my top suggestions, based on my experience promoting thousands of webinars over the last three years.

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How to harness your webinar engagement data

One of the greatest benefits of webinars is the high level of engagement data that they capture. This data provides valuable insight into your audience’s interests and pain points and helps qualify prospects to accelerate sales cycles.

Here’s how you can use different types of engagement data to improve your webinar programs and generate high-quality leads.

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Top tips for moderating a webinar panel

Webinar panels offer a unique content experience, bringing together different perspectives and fostering compelling conversations. 

To make sure the discussion runs smoothly, you need a moderator to manage both the event and the different personalities involved. Check out these best practices for tips on how to prepare for your next panel.

This is an excerpt from "Moderating a Webinar Panel: 3 Simple Steps." For more information on webinar moderation, including best practices during and after the session, download the full brief.

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BrightTALK presents free marketing automation summit

Starting this Wednesday, our marketing community will host the Marketing Automation 2.0 Summit, a two-day event on BrightTALK for marketers to learn from some of today’s top industry experts and brands.

Presenters include marketing professionals from Marketo, VentureBeat, MarketingProfs, ANNUITAS, and more, with sessions including:

·  Marketing Automation is Not a Strategy: 5 Common Tactical Mistakes
·  Optimizing Your Demand Generation: From Strategy to Execution
·  Marketing Automation Systems: The Top Marketing Automation Point Solutions

Register today for the Marketing Automation 2.0 Summit and follow along on social media with the #BrightTALKSummit hashtag.


5 common lead generation myths busted

According to the Content Marketing Institute, 91% of B2B content marketers say lead generation is the biggest goal of their content marketing. It’s a topic marketers are intensely focused on, and as a result, there’s a lot of good information out there. There are also, however, quite a few misconceptions.

On the webinar panel 5 Common Lead Generation Myths Busted, four marketing experts helped dispel some of the most pervasive myths about lead gen. Check out what they had to say below.

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