The BrightTALK blog:

Sharing ideas and insights about webinars, videos, B2B marketing and life at BrightTALK

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Wednesday
Jul162014

9 keys to becoming a BrightTALK power user

BrightTALK power userAs a BrightTALK user you have access to millions of minutes of professional content to help you grow and accelerate your career. Are you making the most of your time on BrightTALK? Here’s a list of nine keys to a fruitful audience experience – it’s never too late to become a BrightTALK power user!

1. Find your community

Find the BrightTALK community that best align with your professional interests. This is your content hub where you’ll discover the topics, thought leaders and vendors that matter to you most. The more you engage with your community, the better the platform will become at recommending relevant content.

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Monday
Jul142014

Stay up-to-date with timely email updates from BrightTALK

Automated emailsBrightTALK sends timely automated email updates to help you make the most of the webinars and videos you attend. BrightTALK audiences find these to be useful reminders and we see very few unsubscribes. We encourage you to manage the number of emails you’d like to receive from your email preferences.

Here are the types of emails you can choose to receive:

Thank you for registering

When you register to attend an upcoming webinar or video, you will receive a confirmation email with the details and view link to the webcast you registered to attend. You can always use the test your system link to make sure you can view webinars and videos on BrightTALK.

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Friday
Jul112014

BrightTALK CEO Paul Heald goes live on air for the Money Talk radio show

This week our CEO and co-founder Paul Heald was a special guest on Money Talk with Jesse Torres. After spending our days living and breathing online events, it was fun to switch focus and listen in to a live talk radio show. Listen to the interview here.

Jesse first learned about BrightTALK after receiving an email inviting him to attend a webinar on the platform. As he told the story, he checked the webinar out and loved the experience: “video and text, streamed well and moved gracefully. A webinar tool that's not clunky, has all the bells and whistles, and is easy to use? I think we’ve finally found our platform.” He asked Paul to be on the show to learn more about what went into creating BrightTALK and what goes into putting together a successful webinar program.

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Monday
Jul072014

Guest post - Gina Balarin: What's the ROI on fun?

Technology Marketers Meetup Group The strangest ‘thank you’ gift ever

Recently I spoke at the BrightTALK and Spiceworks Technology Marketers Meet-Up. They gave me a dinosaur to say thanks. Don’t get me wrong, it’s a cool dinosaur, but what exactly is the purpose of a bright orange T-Rex?

Inspiration from an orange dinosaur

Its purpose, as it turns out, is inspirational. It struck me that, as marketers, we’ve started to take ourselves so seriously – with metrics and ROI on every piece of activity we do – that sometimes we run the risk of forgetting how to have fun. We all know that motivated employees are likely to work harder and be more productive which, in turn, not only builds a more efficient and motivated workforce (which allows for greater inspiration and, quite frankly, more work done in less time) – but motivated employees also help create a unique culture that makes people want to do more, be more, achieve more.

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Friday
Jun132014

Why is content syndication imperative for B2B marketers?

 

During a recent webinar I received an excellent question which really deserves more attention: “Why is content syndication imperative for a B2B marketer?“ The simple answer is that syndication is just another tactic in a modern content distribution system. The greater your content distribution network, the greater opportunity your content has to create more sales leads.

Our friends at Curata have found that on average 10% of leads generated by B2B content marketing have come from syndicated content. As content syndication is a growing trend, I wanted to share the response I gave this content marketer.

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