If I learned one thing at this month’s Marketo Marketing Nation Summit, it’s that now is the time to be a marketer. From star-studded keynotes to some major product announcements, this year’s event in San Francisco was all about highlighting marketers as innovators who are driving businesses forward in unparalleled ways. As a Marketo Launchpoint Partner and Gold sponsor of the event this year, BrightTALK was at the center of all the action, capturing live video interviews from these very innovators at our booth. We spoke with sponsors, summit presenters, and BrightTALK clients about their own marketing technologies and how they are being fueled by content and marketing automation.
Innovation in action
For a Marketo nerd like myself, choosing only a handful of the 80+ expert sessions at the event was like being limited to 10 rides at Disneyland. I did my best to choose wisely and did not come away disappointed. I heard from Marketo champions, Revvie winners and BrightTALK customers on how they’re tackling challenges in lead nurturing, sales-marketing alignment and analytics. Here are a few takeaways: