The BrightTALK blog:

Sharing ideas and insights about webinars, videos, B2B marketing and life at BrightTALK

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Tackle the Marketo Marketing Nation Summit with these tips

One of marketing’s biggest events of the year is almost here! The 2015 Marketo Marketing Nation Summit kicks off in San Francisco on Monday, April 12, and as a gold sponsor of the event, we couldn’t be more excited.

Between the speaker sessions, expo hall, and sponsored parties, the conference can be a bit overwhelming, even for the experienced marketers among us. For that reason, we’ve put together a few quick tips for attendees of this year’s Marketing Nation Summit.

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Modern marketing’s next 5 challenges in B2B

Oracle’s Modern Marketing Experience this week in Las Vegas brought together all sorts of modern marketers to exchange insights and ideas on topics ranging from marketing automation to content marketing to big data. It was a jam-packed three days of immersive technology sessions and networking festivities galore, including a keynote with James Franco and concert with OneRepublic.

Just looking around the sponsor expo area, it’s clear that marketing technology is not only driving the role of marketing to greater heights within organizations, but it is the force that is moving businesses forward.

Yet, regardless of whether your marketing goals are aligned to B2B or B2C purchase decisions, there are universal challenges among marketers. These challenges, widely discussed at the Modern Marketing Experience, will continue to push marketers to devise innovative strategies and tactics, ultimately leading to stellar customer experiences.

Here are five of some of the most talked about challenges:

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Why webinars and videos are critical to educating prospects at each stage of the sales cycle

Webinars and videos are well established as essential lead generation tools for B2B marketers. These content formats have broken the monotony of static legacy content to provide richer, more engaging experiences for prospective business buyers, while also offering more data collection opportunities for marketers. The result is more actionable customer engagement data for accelerating the buying cycle.

Yet many B2B marketers have not taken full advantage of webinars and videos to effectively satisfy shifting buyer requirements. As a result, many marketers are finding it difficult to progress prospects beyond initial phases of the sales funnel.

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BrightTALK at Oracle Modern Marketing Experience 2015

Join us in Vegas! BrightTALK is excited to sponsor this year’s Oracle Modern Marketing Experience 2015 in Las Vegas, starting on March 31. We’ll be passing out swag, hosting a party, and setting up 1:1 meetings throughout the event. And, as members of the Oracle Marketing Cloud, we’ll be talking about all the success our customers are seeing using webinars and videos to create and nurture leads.

Want to learn more? Here are four ways you can connect with us at MME15.

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Exclusive videos from Cloud Expo Europe

Cloud Expo Europe 2015Earlier this month, BrightTALK announced it would be the official video partner at the largest cloud computing event in the world, Cloud Expo Europe.

From the 11th-12th March, BrightTALK decamped to the Excel in London to capture some of the biggest names in cloud computing and data centre. We filmed over 20 experts sharing their views on the latest trends, challenges and best practices, including the Head of Technology from GreenPeace, CIO of Virgin Active and Chief Trust Officer at Box.

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