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Generate more leads with a variety of content formats

This year’s B2B Content Marketing Spotlight Report took an in-depth look at the state of content marketing at B2B companies. More than 600 marketing professionals participated, representing a range of company sizes, job titles and industries. Despite these differences, several common themes emerged. Notably, B2B marketers see content marketing as a vehicle for lead generation and use a variety of content formats to fuel it.

To download the full report, register for the B2B Content Marketing Trends - Survey Results and Analysis webinar.

More of a skimmer? Check out three of the top formats content marketers are using to generate more leads.

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The argument for adopting a storytelling structure for your content marketing

People are storytellers by nature. We listen to those around us to stay informed and entertained, and we tell stories to relate to others. For marketers, storytelling is more effective at connecting with target audiences than any product pitch ever could be. Each connection made through a story is an opportunity to earn an audience’s attention and trust while guiding them toward a purchasing decision. But what story element can marketers use to optimize their messaging?

This article comes to you from BrightTALK’s Legendary Marketer's Guide to Content Creation. Download the full guide here.

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Deliver a meaningful customer experience with content

The role of content marketing in B2B organizations is growing in exciting and specialized ways. It’s not uncommon these days to come across titles like content localizer, technical communicator or communication taxonomist. It’s given the content community lots to talk about. 

Last week, content enthusiasts gathered at Information Development World in San Jose, Calif. to discuss these changes and to learn from specialized content experts at companies like Google, HP, Sony and Yahoo.

The theme of the event boiled down to this: Content marketing is only successful when integrated across all marketing channels for a singular, meaningful customer experience.

Here are four tips to help you deliver a meaningful customer experience with your content marketing programs:

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Catch up with the latest thinking from the SiriusDecisions Summit in London

SiriusDecisions InterviewBrightTALK was privileged to be an exhibitor at the SiriusDecisions EMEA Summit this week! Arguably the top event for B2B marketers, especially within the technology industry, the summit was packed with industry experts and practitioners, sharing their learnings and best practices.

This year’s event was focussed on transforming sales, marketing and product departments in order to drive businesses forward. Attendees enjoyed sessions covering alignment, product messaging, customer experience, channel effectiveness and much more.

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Three clients creatively sharing their screens live with Pro webinar

With the release of Pro webinar, marketers can now book and run webinars with screen sharing capabilities, seamlessly broadcasting their screens and enriching the live webinar experience with demos, animations, videos and more.

It has been exciting to watch BrightTALK clients think outside the box and use Pro webinar creatively to tell their stories in engaging and meaningful ways. Here are three examples.

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