BrightTALK named one of San Francisco's hottest companies by Lead411

BrightTALK™ is happy to announce that we have been recognized by Lead411 as one of the hottest companies in San Francisco in 2012. This is the third year that Lead 411 has run the award in San Francisco, which acknowledges the fastest growing technology companies in the region.

The 80 winners, selected from over 2600 applicants, were released today and feature many respected technology companies from the software, wireless, hardware, Internet and media industries. Winners must meet at least one of the following criteria: 100% increase in revenues over the past 2 years or $5M+ in funding in the past 2 years.

Click to read more ...

Three marketing ideas to try in the next forty days

Happy Pancake Day

Invented by the Egyptians back in 2600 B.C., pancakes mark the beginning of Lent throughout the United Kingdom, Ireland and many other countries. In the past, families would make pancakes in order to use up their luxury products, such as dairy, eggs and sugar, before fasting for forty days and forty nights in the run up to Easter. Nowadays, many people give up a food, drink or activity, or broaden their knowledge by starting a new hobby or class.

In the spirit of learning new things, we have compiled our top tips for increasing engagement with your webinars and videos, for you to try over the next forty days and forty nights.

Click to read more ...

3 webinars our audience loved

In the spirit of love this Valentine's day, we looked at webinars that received a lot of audience affection over the past year. If you missed these content gems live, view them on demand and share the love!

Click to read more ...

Fear and loathing in Dublin airport - What B2B marketers can learn from whiskey, Poitín and Jim Beam

I was coming through Dublin airport last weekend and while waiting to board I had some time to browse through the duty free shop. I came across an attractive display of Irish whiskies and although not a spirit drinker apart from the odd tipple of sloe gin I couldn't help admiring the wonderful bottles.

Whenever I travel through Edinburgh and the Scottish airports I'm always drawn to the beautiful displays of the Scottish malts. Glass cases display artfully lit bottles, delicately placed in hand made wooden caskets with certificates of provenance and handwritten bottle numbers testifying to the uniqueness of the limited batches. I doubt I will ever buy a £5,000 bottle of whisky but I can certainly understand the appeal.

Click to read more ...

Marketing predictions for the year of the dragon

January 23rd marked the Chinese New Year and the start of the year of the dragon. The dragon is considered the luckiest of all 12 signs of the zodiac, symbolizing power, superiority and good fortune (despite being slain in many Western myths.)

With the luck of the dragon on our side, 2012 could be the year for B2B marketers to take the plunge and experiment with new ways to fulfil their objectives. Many experts predict that content, social and mobile will continue to be key themes for the coming months, requiring innovative thinking and quality campaigns in order to generate leads, optimize search rankings, increase traffic and build relationships with customers.

Click to read more ...