The role of content marketing in B2B organizations is growing in exciting and specialized ways. It’s not uncommon these days to come across titles like content localizer, technical communicator or communication taxonomist. It’s given the content community lots to talk about.
Last week, content enthusiasts gathered at Information Development World in San Jose, Calif. to discuss these changes and to learn from specialized content experts at companies like Google, HP, Sony and Yahoo.
The theme of the event boiled down to this: Content marketing is only successful when integrated across all marketing channels for a singular, meaningful customer experience.
Here are four tips to help you deliver a meaningful customer experience with your content marketing programs: