November brings a big step forward in helping marketers connect content marketing to revenue as we launch the BrightTALK for Salesforce connector on the salesforce.com AppExchange. The release of BrightTALK for Salesforce empowers channel owners to seamlessly deliver powerful insights from their BrightTALK™ Channel directly into the hands of their sales and demand generation teams, optimizing sales and marketing with rapid responses to audience behavior and more effective lead follow up.
Being in marketing has never been more exciting and more challenging. As new members of the Eloqua AppCloud, we set up our camera at Eloqua Experience last week in San Francisco to capture the excitement of hundreds of users and partners of the Eloqua marketing automation platform engaging with dozens of leading industry experts.
In between keynotes by experts on marketing topics such as targeting, engagement, analytics and alignment in relation to marketing automation, we sat down with thought leaders like Steve Woods and DeShelia A. Spann to capture actionable insights for solving the latest challenges facing marketers all over the world so that we could share them with you. Here are some of the highlights:
B2B marketing often requires us to appeal to highly specialized individuals in very niche roles, and no one epitomizes this as much as whoever is in charge of an organization’s data center. With tightly controlled budgets, incredibly complex operations and long term planning stages these professionals may not need to upgrade for many years, and in a field where even smaller businesses can easily spend millions, these decisions are not made lightly.
So in this field, where hardware and software is optimized to the most minute specifications, and each professional is only looking for the right product at the right instance a handful of times in their career, how are we supposed to market to them? With this in mind, and a Data Center Summit to organize, I was allowed to visit BrightTALK's data center.
The automated emails subscribers to your channel receive in response to their viewing behavior are a crucial tool for audience re-engagement. Many BrightTALK Channel owners have customized their automated emails to align them with their brand guidelines and maximize their impact on marketing campaigns.
We've now taken email customization a step further by introducing the ability to add thumbnail images and webcast descriptions, as well as hyperlink images, words and phrases.