The BrightTALK blog:

Sharing ideas and insights about webinars, videos, B2B marketing and life at BrightTALK

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Five things I learned from BrightTALK CEO Paul Heald

I met Paul Heald when he walked into the small day office on the twenty-fifth floor of a San Francisco skyscraper. He was to be my fourth of five interviews that day for a marketing role at BrightTALK.  We shook hands and he swiftly got to work grilling me on my past experiences, goals and aspirations. At one point he paused, “You know, you’re quite interesting, Kathryn.” I smiled and shrugged. I remember appreciating that a CEO had taken the time to get to know me and really consider the role that I might play in the business.

When I started at BrightTALK a few weeks later, Paul was there to greet me. “You know, together we really can build something great,” he told me. Over the past five and a half years of doing just that, he has taught me a lot about building a great business and growing a strong career. Here are five of the many things I learned:

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Small business spotlight: How BrightTALK is helping small businesses grow

Today’s buyers are self-educating before making purchasing decisions--think about how you buy a car, a phone or choose a restaurant. In all of these cases, chances are you will take some time to learn about your purchase online before you buy.

It’s the same for your potential buyers when they search for information related to what you do. According to a study by SiriusDecisions, 67% of the buyer journey is done before even talking to a salesperson.

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5 quick wins for success on BrightTALK

As a 
BrightTALK Channel owner, you have access to a powerful technology that helps you tell your story to the right audiences and grow your revenues. 

Here are five things you can do today to multiply your success on BrightTALK:

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BrightTALK launches new customer success community

BrightTALK is excited to announce the launch of a new community to serve customer success professionals. In this rapidly changing business landscape, the customer success function is quickly becoming a key investment for businesses that base their revenues on subscriptions.

Every organization should prioritize their customers’ needs, but it’s even more crucial for those subscription-based businesses that don’t make a profit until their customers have been with them for a year or even longer.

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15 keys to becoming a BrightTALK Channel power user


As a BrightTALK Channel owner, you have access to great capabilities to help you tell your story and engage your audience. Are you using your channel to its full potential? Here’s a list of fifteen keys to success – it’s never too late to become a BrightTALK power user! 


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