The BrightTALK blog:

Sharing ideas and insights about webinars, videos, B2B marketing and life at BrightTALK

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Monday
Oct202014

Three clients creatively sharing their screens live with Pro webinar

With the release of Pro webinar, marketers can now book and run webinars with screen sharing capabilities, seamlessly broadcasting their screens and enriching the live webinar experience with demos, animations, videos and more.

It has been exciting to watch BrightTALK clients think outside the box and use Pro webinar creatively to tell their stories in engaging and meaningful ways. Here are three examples.

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Thursday
Oct162014

Webinars are going social!

Your BrightTALK audience is coming to life with professional profiles! Now your attendees can build social profiles and continue discussions about your content with like-minded peers from around the world.

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Thursday
Oct162014

What makes a #LegendaryMarketer? A #hoodieblazer apparently!

MME14As Oracle's Modern Marketing Experience 2014 draws to a close, we're using a moment of calm to recap on the fun we have had over the last 3 days. From F1 royalty to actual royalty, there has certainly been a lot to enjoy and experience, for both attendees and exhibitors.

While there have been a large number of highlights, we have narrowed it down to our top 3!

Marketing in the fast lane

The event started with a bang as David Coulthard swaggered into the theatre! It was fascinating to hear Mark Gallagher and DC discuss the super-charged business of F1, highlighting the similar challenges we face across industries and organisations, such as audience engagement, data-driven decisions and team alignment (although, luckily we don't need to worry about sub-2 second pit stops!) Unfortunately, we never found out if Lewis's Mum gave her phone number to DC, but we hope she did!

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Thursday
Sep182014

Highlights from the Marketo Marketing Nation roadshow in London

This week, BrightTALK was a gold sponsor at the Marketo Marketing Nation Roadshow in London. We enjoyed catching up with marketing experts on topics like real-time personalization, sales and marketing alignment, value added conversations and much more.

During the event, we challenged marketers to tweet their best #WhenInMarketing stories for a chance to win a pair of Beats by Dre headphones. We got some creative, hilarious and thoughtful responses - see below for some of our favorites!

Do you use Marketo, but couldn’t make it to the event? Be sure to watch our highlights video! Also, check out BrightTALK for Marketo on Marketo LaunchPoint to learn more about connecting your content marketing programs to revenue.

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Tuesday
Sep162014

Extend the life of your webinars and videos with engagement emails

Automated emailsCreating quality content takes time and effort. To maximize the ROI from your webinars and videos, we've built customizable engagement emails into the BrightTALK Channel that get more of your audience to interact with your content over time.

These timely automated emails extend the life of your events before and after the live day.

The professionals learning on BrightTALK find these emails to be useful reminders and we see high performance rates and few unsubscribes.

Here are the types of emails you can choose to send from your channel:

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