The BrightTALK blog:

Sharing ideas and insights about webinars, videos, B2B marketing and life at BrightTALK

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Welcome to BrightTALK: The value of community

BrightTALK Thanksgiving 2015If you ever visit the BrightTALK office in San Francisco and ask for a tour, you’ll probably hear something like this:

“Welcome to BrightTALK! Follow me...this first cluster is HR and finance…over here we have our marketing team...these rows are sales, and then back here is operations. Across from them we have customer success…”

We’ll walk past the glass-walled conference rooms and swing by the engineers and audience growth on our way back from the kitchen.

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Why benchmarks matter -- relevant data

BrightTALK ANNUITAS demand generationWho doesn’t love to compare and contrast things, especially our own performance? Marketers care about performance perhaps a little more than other professionals because we need to know the success of our programs, amount of revenue driven, conversion metrics, lead scores so we can work hard to optimize everything. However, you can’t compare performance or revenue numbers, yours or those of an organization, if you don’t have metrics or a baseline to compare against.

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What makes an effective B2B content marketer?

BrightTALK Content Marketing InstituteContent marketing has been an essential component of B2B marketing for quite some time now, and recent studies show that investments in content marketing are only going to skyrocket in 2016.

Concurrently, content marketers are tasked with juggling the balance between trackable marketing influenced bookings and brand recognition to increase awareness and brand loyalty.

What will it take to be highly effective content marketer in 2016? The Content Marketing Institute boiled it down in their newest report: Successful content marketers are those who took the time to document their efforts and implement a culture of transparency (emphasis on transparency).

So what are the three critical elements you need to stand out in the content world? Here’s a peek into what you’ll need to master (or put into motion) before January 1st.

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Are you optimizing your blog titles? [New research]

BrightTALK TrackMaven blog titlesDid you know that 80% of readers never make it past the headline of your blog post?

There’s no doubt that you spend a good amount of time perfecting your blog content - meaning that this number is pretty disheartening. Luckily, there’s new data about what it really takes to craft a successful blog title to help fine-tune your efforts.

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BrightTALK gives back: Building urban gardens in our community

BrightTALK gives backLast week, my colleagues and I volunteered with San Francisco’s Friends of the Urban Forest to create urban gardens. This is the second time we’ve worked with them over the past couple of years. It was a great opportunity to get outdoors, bond with colleagues and participate in something that truly impacts our local community.

We convened just blocks from the ocean to till and enrich soil that had been compacted under concrete for decades. The team loosened the dirt, mixed in compost and added mulch to help retain moisture and warmth. The heavy lifters in the group decorated the garden beds with boulders for good measure.

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