As technology grows increasingly important to marketers, the marketing operations function is developing rapidly within organizations. A relatively new role in the marketing world, this function is becoming essential as marketing teams adopt more tools and technologies.
No one understands this better than Tom Kahana, Senior Director of Marketing Operations at Limelight Networks. He leads a marketing operations team of six and is responsible for all marketing technology tools, lead and campaign management and reporting/analytics.
We spoke with Tom, who offered his advice on maximizing your marketing programs with marketing technologies.