As a result of shifting priorities, lead quality is now of greater concern for B2B marketers than lead quantity, according to data from the 2015 B2B Lead Generation Report.
B2B marketers have demonstrated a clear preference for generating high-quality leads (68%) over generating a high volume of leads (55%). This shift was previously discussed in our lead generation myths roundtable.
The majority of today's marketers (59%) reported that generating those valuable high-quality leads was their biggest challenge, over things like converting leads to customers (42%) and running effective lead nurturing programs (37%).
While the marketers surveyed use a variety of methods to generate leads, they ranked these five mediums as the top ‘very effective’ tactics: company website, SEO, tradeshows, email marketing, and webinars.
Other notable findings include:
· 61% of respondents cite lack of resources (staffing, budget, or time) as the biggest barrier to lead generation success
· LinkedIn is rated the most effective social media platform for lead generation
· 58% of marketers say their lead generation budget will increase in the coming year
Download the complete report for more insights from today’s B2B marketers.