This year’s B2B Content Marketing Spotlight Report took an in-depth look at the state of content marketing at B2B companies. More than 600 marketing professionals participated, representing a range of company sizes, job titles and industries. Despite these differences, several common themes emerged. Notably, B2B marketers see content marketing as a vehicle for lead generation and use a variety of content formats to fuel it.
To download the full report, register for the B2B Content Marketing Trends - Survey Results and Analysis webinar.
More of a skimmer? Check out three of the top formats content marketers are using to generate more leads.