B2B marketing experts know that a well-executed webinar event has the ability to draw thousands of viewers and potential buyers. However, with an abundance of content out there, marketers need the right keywords to excite professionals to register for your content.
With over 250 billion emails, 500 million tweets and 2 million blog posts published daily, keyword choice is vital to breaking through the masses. Captivating industry keywords can drive email open rates, click-through rates and ultimately registration rates.
Here are four easy ways to improve your discoverability, grab buyers' attention and inspire engagement.