Good move. Webinars are an excellent way to engage and nurture your audience. After all, you're not just asking someone to click on a link or to download a white paper, but to actually block 45 minutes or longer out of their busy day and listen to you.
Unfortunately, this also means that it's difficult to actually generate webinar audiences in the first place.
That being said, there are a few things you can do to maximize your potential attendees. Here are my top suggestions, based on my experience promoting thousands of webinars over the last three years.