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Sharing ideas and insights about webinars, videos, B2B marketing and life at BrightTALK

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How to write strong subject lines for webinar email promotions

Despite the growing popularity of social media and other promotional channels, email continues to be the leading driver of webinar registrations.

In fact, in 2014, email drove 53% of the total audience on BrightTALK -- more than social media, partner promotions, and banners combined.

But how do you craft an email that successfully converts recipients into attendees? It starts with a solid subject line.

This is an excerpt from "Top Tips for Crafting Effective Webinar Email Promotions." Download the full brief here.

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How DNN uses webinars to produce new pipeline

Generating demand is hard work.

Webinars, for example, are ranked as the #1 most effective lead generation tactic by B2B technology content marketers, but to get the most out of them, you need solid content, skilled presenters, and reliable technology.

For DNN, creating excellent content and recruiting engaging speakers was straightforward, but they struggled with the webinar technologies they were using to deliver their message. Producing a webinar on their previous platform required an immense amount of time and energy.

As a result, they sought out a new platform that would both make their jobs easier and delight their audiences. After evaluating a variety of vendors in the webinar space, DNN chose BrightTALK.

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Quick tips for producing a roundtable discussion

It can be a challenge to keep your audience engaged during a webinar. To spice up your presentation, consider organizing your session as a roundtable. These discussions offer a more interesting experience by bringing different voices, perspectives, and personalities.

From our experience producing numerous panel sessions, here are some tips for putting together a successful one.

This is an excerpt from a brief. Download the full version here.

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How to stretch content across the funnel

Everyone has different preferences when it comes to consuming content. The same person’s preferences might even change based on what day it is, what time it is, what device they’re using, or any number of unpredictable factors.

As a result, marketers are challenged to produce content in a variety of formats in order to appeal to the widest possible range of audiences.

Of course, creating even a single piece of content can be time-consuming. But if you consider each asset you produce as part of a larger package, you can easily stretch that individual piece of content into multiple assets that fit all stages of the funnel.

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BrightTALK's marketing community grows by 50%, adds new communities

With the explosive growth of our marketing community last year, BrightTALK has reinforced its position as the knowledge destination for B2B marketers to self-educate with relevant content and accelerate their professional growth.

In 2014, the number of marketing professionals on BrightTALK grew by 50%, providing 220,000 marketers with a platform to exchange ideas and insights with peers and thought leaders.

We've also added new specialized communities within marketing, including Marketing Data & Analytics.

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