The BrightTALK blog:

Sharing ideas and insights about webinars, videos, B2B marketing and life at BrightTALK

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Wednesday
Sep022015

5 webinar designs you should emulate

While webinars allow your audience to be flexible with location, time, and device, they also require more from your presentation deck. Your slides decide what key points your audience will take away and how they feel about your overall image and brand.

As such, we’ve scoured the BrightTALK platform for some stellar examples of presentations that got it right. Check out what made them effective and learn how to apply their techniques to your next webinar.

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Thursday
Aug272015

Extend the life and reach of your webinar with on demand

BrightTALK on demand webinarsAs marketers, our attention is constantly shifting throughout the day. Let’s be honest: we’ve all downloaded a whitepaper only to drop it in an obscure folder to read later, never to look at it again. Unfortunately, that same destiny may await our webinars as well.

Often, viewers register for a webinar with the intention of watching it live, but skip the event as their priorities are in constant flux. In fact, only 49% of your pre-registered audience will attend the live event.

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Tuesday
Aug252015

Leveraging webinar engagement data to ace sales calls

Inside sales teams have to constantly be on their dialer - the herculean task of hitting and surpassing their never ending daily call quotas and closing deals.

According to a recent study by RingLead, sales representatives leave an average of 70 voicemails per day, requiring a minimum of 60 seconds per call. That consumes about 15% of the sales rep’s time per month. Unfortunately, more calls don’t always equal more sales. Here are a few quick tips on customizing sales calls using webinar engagement data to increase the success of each and every connection.

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Friday
Aug212015

5 tips for promoting webinars on social media

Successful webinar programs integrate social media to drive registration and engagement. But it can be tricky to construct the right message that resonates with your audience.

Check out these five tips to help craft effective promotional messages, and download our new guide: the BrightTALK Guide to Using Social Media with Webinars.

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Wednesday
Aug192015

10 tweetable insights from top content marketers

Last week, leaders in content marketing shared their experiences at BrightTALK’s Emerging Trends in Content Marketing Summit. Top marketers spoke on content strategy, personalization, and agile marketing, providing fantastic tips and insights.

If you didn’t catch the live webinars, check out these 10 tweetable takeaways from the summit. (And don’t forget to watch the on-demand sessions!)

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